Did you see yesterdays article from NPR titled Some Athletes Reject High-Tech Sports Fuel In Favor Of Real Food
As the world's greatest athletes gear up for the 2012 Olympic Games in London this month, viewers like us are likely to see a spike in televised ads for sports drinks, nutritional bars, and energy gel — that goop that so many runners and cyclists suck from foil pouches.
Powerade, in fact, is the official sports drink of the 2012 Olympics, and if it's true what these kinds of ads imply, processed sports foods and neon-colored drinks are the stuff that gold medalists are made of.
But sports nutritionists and pro athletes don't all think so. David Katz, physician and nutrition expert at the Yale University School of Medicine, says sports drinks generally aren't much better than sodas. "[Sports drink companies'] marketing is based on the gimmick that somehow this extra load of sugar and calories will turn you into an athlete," he says.
"The sports nutrition industry just tells us to eat, eat, eat," says Stanford University nutrition coach Stacy Sims. "They don't care how big you are or whether you're a man or a woman or if you're trying to lose weight." (Full disclosure, Sims co-founded her own sports nutrition company called Osmo, which makes powdered sports drinks for hydration and recovery, and are purportedly easier on the body than syrupy energy gels.)
Walk onto any school field on weekends, and you'll see kids drinking sports and energy drinks, too, even though pediatricians advise good old fashioned water.